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Sr. Product Marketing Manager

Req id:  7643

Alpharetta, GA, US Virtual, US

 

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

 

The Opportunity

 

The Senior Product Marketing Manager will lead positioning, messaging and strategic go to market activities for the API and data management offering within OpenText Business Network.  The individual will have responsibility for leading product launches, sales enablement activities, identifying market opportunities, and supporting global marketing campaign efforts – You will collaborate in building GTM strategy with product, marketing, sales and own campaigns plan with content and creative teams. You will mentor and motivate Campaign Marketing Managers and leverage your expertise to influences product and business development decisions. Ultimately, the goal of this role is to make sure we are building the right products and to drive growth of OpenText Business Network solutions within our enterprise target market.

 

You Are Great At

 

The ideal candidate will have several years of experience in product marketing management with enterprise B2B or Enterprise Application Integration or Integration Platform as a Service along with clear understanding of data management and API Management technology, combined with full stack marketing expertise. Further, the candidate will have demonstrated leadership qualities - ideally mentorship and developing others in product marketing.

The individual will have the expertise to support thought leadership activity, serving as the expert voice in the market to position OpenText and build product awareness.

 

  • Lead in depth analysis of the market and competitive landscape - technology trends, ecosystem developments, and competitive offerings.
  • Analyse and size market opportunities and drive product and marketing strategies to capitalize on those opportunities
  • Serve as a knowledge expert between cross functional teams, building an understanding of target audience needs and purchase decision process
  • Champion the strategy for generating sales pipeline to propel prospects through awareness, consideration, decision, retention and advocacy
  • Articulate positioning, implement and present messaging through all internal and external communication channels, including Sales force training, partner communication, communication to analysts and press, presence at conferences, trade shows, and industry events
  • Coordinate and lead marketing and lead generation campaigns, working with regional Field Marketing to execute on and track success of the campaigns and related assets. Create and refine key marketing assets.
  • Drive media and analyst relations strategy for product line and take lead role in briefing analysts on solutions and strategic directions.
  • Sales training and enablement, including being a subject matter expert for direct customer engagements as needed.

 

Content development for demand generation:

  • Execute product launches including developing complete marketing ‘bill of material’ for your product portfolio:  Sales pitch deck, collateral, web content, email templates, case studies, etc.
  • Create high-value gated marketing assets to support lead generation activities (white papers, studies, etc.)
  • Lead the development of content campaigns and sales collateral
  • Collaborate with demand gen team utilizing data and insights to create and improve strategies that drive traffic to our content and optimize marketing funnels
  • Define and plan marketing campaigns and other growth initiatives with your Campaign Manager to drive end-to-end spanning all marketing channels including email, social and digital advertising
  • Ensure that all content is in line with both OpenText’s brand and overall marketing goals
  • Provide thought leadership and ongoing social media and communication both external and internal to OpenText

 

Product development influence:

  • Combine your understanding of the competition and ecosystem with an understanding of our portfolio, to influence platform, product, and services roadmap and business development decisions
  • Work closely with product management, sales, partnerships and customer service teams to bring new products/features to market
  • Demonstrate skill at preparing business cases and gaining cross-functional alignment in order to help build and grow new products / services
  • Define go to market strategy for solution set – how to maintain and grow the business.
  • Work closely with Product Management to define and shape a market-driven roadmap

 

Lead and mentor product marketing:

  • Guide and develop Campaign Manager and Sales Enablement in their contribution and execution of product marketing to grow their skills and experience
  • Influence and motivate team members and internal stakeholders to take action and work effectively together to deliver business growth

 

What It Takes

 

  • 5-7 years of related product marketing experience, ideally 5+ years of ecommerce, B2B software marketing experience
  • Minimum 5 years of relevant API, integration, and/or data management experience, ideally gained through an existing vendor
  • Direct experience in API driven economy is a big asset
  • Extensive knowledge of product marketing fundamentals
  • Experience in developing messaging, product positioning, content and journey mapping, and measurement

 

 

 

 

 

 

 

 

 

 

 

At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, creed, color, national origin, ancestry, disability, marital status, sex, age, veteran status or sexual orientation. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com. Applicants have rights under Federal Employment Laws including but not limited to: Family and Medical Leave Act (FLMA)Equal Employment Opportunity  and Employee Polygraph Protection Act


OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

Perks 
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Benefits 
Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and your potential. Become an OpenText Voyager.


Nearest Major Market: Alpharetta
Nearest Secondary Market: Atlanta

Apply now »