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Marketing Automation Specialist

Req id:  3298

Boston, MA, US, 02111 US, 80021




Together Carbonite and Webroot form the SMB and Consumer Division of OpenText. The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit and our employees are empowered and encouraged to build their careers at OpenText.



Role Overview

As a Marketing Automation Specialist, you will support the strategy and champion the execution of demand gen campaigns, with the ultimate goal of generating leads and revenue for Carbonite and Webroot brands. You will be part of the Marketing Automation team and will be responsible for executing email campaigns - focused on nurturing leads, converting trial users, and generating leads through upsell/cross-sell activities. Your attention to detail and knowledge of deliverability best practices will ensure that your emails render beautifully across all environments and go straight into the recipient’s inbox. You are a self-motivated problem solver who enjoys experimenting and is proactive in implementing new ideas and tactics.


Objectives & Responsibilities

  • Hands-on execution of demand generation programs
  • Own the setup, maintenance, and measurement of automated and ad-hoc email campaigns
  • Coordinate campaign deliverables with development and creative teams
  • Collaborate with campaign managers for each brand to ensure compliance with email marketing best practices and compliance with data protection regulations
  • Measure and report performance metrics to gain insight and optimize marketing strategies and campaigns
  • Perform regular campaign maintenance and assist in data cleansing
  • Improve and recommend the target audience segments based on program objectives
  • Maintain a current understanding of email marketing best practices and apply them to the execution of our digital programs
  • Serve as an advisor to leadership to inform “what’s working, what’s not”



  • 2+ years of relevant experience in email marketing and campaign management
  • BA/BS degree in marketing, business or technical field strongly preferred
  • Proficiency with marketing automation tools, preferably Marketo and/or Salesforce Marketing Cloud
  • Skills in HTML/CSS for email design and coding preferred
  • Graphic design skills a plus
  • High level of organization and personal initiative
  • Outstanding interpersonal and written communications skills
  • Highly autonomous and able to independently identify high value projects and drive their completion



At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer.


Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and your potential. Become an OpenText Voyager.

Apply now »