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Product Marketing Director, D2C

Req id:  7527

Broomfield, CO, US Virtual, US Boston, MA, US San Mateo, CA, US




Together Carbonite and Webroot form the SMB and Consumer Division of OpenText. The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit and our employees are empowered and encouraged to build their careers at OpenText.




The Opportunity

The combined Product Marketing team at Carbonite + Webroot, an OpenText company, is seeking an experienced Product Marketing Director to help us expand our product presence with consumers and very small businesses (under 5 seats). For this highly visible and influential position, we want a superstar to become a product expert to define the direction and positioning of our consumer cyber security and data protection products. Most of our consumer/prosumer business is driven through our owned ecommerce experience and brick-n-mortar retail channel, through warranty and subscription programs.


In this role, you will conduct market and competitive analysis, champion end user viewpoints and drive go-to-market strategy in collaboration with your marketing peers. Your technology background and ability to clearly articulate value and differentiation are highly desired in this role.


As a Product Marketing Director, you will be an integral part of a cross-functional team. You must possess a solid understanding of consumer/prosumer adoption models via multiple channels including online app stores and physical retail such as Best Buy and Walmart. In addition, you have demonstrable experience developing and executing successful product growth strategies. You’ll bring your ability to analyze and recommend high potential opportunities, conduct primary and secondary market research, and define the messaging for our portfolio and individual services. 


You Are Great At

  • Market & Competitive Intelligence
    • Identify and size Market segment opportunities by reviewing analyst reports (Gartner MQ, Forrester Wave) year over year and understanding relative market size, channel coverage, and product penetration
    • Document in detail our products and our competitive products positioning, key selling points, feature comparison, packaging, pricing, and shopper experience
    • Maintains constant awareness of changes in competitor pricing and positioning for existing and future product offerings
  • Product Roadmap Input
    • Educate Product team of customer care complaints, dashboard metrics, channel feedback and customer satisfaction/NPS to measure performance and utilization of existing and new functionality & features
    • Meet with internal partners (Sales, Consumer, Customer Care, etc.) to understand and prioritize their needs to inform the product road mapping process
    • Map internal/external feedback and competitive intelligence to highlight what is: (1) table stake gaps, (2) functionality/feature fixes, (3) opportunities to differentiate, (4) white-space innovation areas as part of business requirements
    • Conduct quantitative and qualitative research to identify product needs as appropriate
  • Product Messaging
    • Develop product positioning and messaging that differentiates and counter-positions each product/solution
    • Create communication and marketing plan for the launch of new products, features, and releases
    • Develop and author data sheets, whitepapers, case studies in collaboration with editorial team; partner to develop product demos, training videos, etc.
    • Collaborate cross functionally to develop marketing plans to drive demand for our products across all GTM channels
    • Support requirements gathering and provide recommendations on new pricing and business models
  • Go-to-Market
    • Develop the strategy and supporting materials to sell and solidify value proposition to the end user
    • Articulate the value proposition of the products to end user and help inform sales tools (presentations, battle cards, etc.) that support the selling process of each product line
    • Partner with the Sales team to maintain a coordinated go-to-market strategy


What It Takes

  • Bachelor’s degree in a business or technical discipline; MBA strongly preferred
  • 7+ years of strong Consumer software product marketing experience with progressively increasing responsibilities
  • Prior experience in a SAAS or subscription business model business
  • Must have excellent writing skills and a strong ability to translate technical advantages into customer benefits that resonate with consumers
  • Must be able to work both at a strategic and tactical level to get the job done
  • Excellent organizational, presentation and writing skills and ability to successfully interact across functions at all levels of an organization and with customers
  • A sense of humor. We believe work should be rewarding, and we like to have fun!


The minimum salary for this role is $150k USD with a performance-based bonus.



At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, creed, color, national origin, ancestry, disability, marital status, sex, age, veteran status or sexual orientation. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com. Applicants have rights under Federal Employment Laws including but not limited to: Family and Medical Leave Act (FLMA)Equal Employment Opportunity  and Employee Polygraph Protection Act


Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and your potential. Become an OpenText Voyager.

Nearest Major Market: Denver

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