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Marketing Analyst

Req id:  17632

Virtual, US Broomfield, CO, US

 

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

 

 

OPENTEXT - THE INFORMATION COMPANY

Together Carbonite and Webroot form the Small-Medium Business (SMB) and Consumer Division of OpenText. The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit and our employees are empowered and encouraged to build their careers at OpenText.

 

The Opportunity

The combined Marketing Analytics & Campaign Operations team at Carbonite + Webroot, an OpenText company, is seeking a Marketing Analyst with a Digital focus to help us expand our product presence with small and medium businesses.

We are looking for a detail-oriented Analyst to support the various marketing teams within Carbonite and Webroot, an OpenText company.  As an Analyst, you would work closely with various marketing leaders, along with various stakeholders within Marketing, to accurately and effectively measure and analyze various marketing efforts, including digital and non-digital campaigns. 

This role will report to the Marketing Analytics & Campaign Operations Manager with a dotted line responsibility to our Director of Digital Growth Marketing. The goal for this position is to strategically identify key patterns, actionable recommendations, insights and intelligence that will add value to OpenText’s marketing initiatives.

 

Job Responsibilities

  • General:
    • Participating in cross-functional teams providing reporting and analytical expertise on issues involving marketing efforts and efficacy
    • Creating and maintaining reporting dashboards and presentations for marketing and marketing leadership, including marketing’s impact on bookings, ROI reporting, weekly lead delivery forecasting, marketing campaign efficacy, systemic audit reports, and departmental KPI achievement, etc.
    • Creating and documenting processes to ensure your audience is best using the tools and reports available to them
    • Ensuring that underlying data is maintained for reporting integrity

    •  
  • Digital:
    • Working closely with the Growth Marketing Team to scale the growth of our ecommerce business of carbonite.com, webroot.com and hightail.com.
    • Performing in-depth analysis of quantitative data derived from paid media traffic and online visitor behavior spanning across major digital advertising platforms and key OpenText assets. 
    • Performing regular QA audits including account setups and scripts to ensure data is being gathered accurately
       
  • Revenue Operations:
    • Delivering reports, dashboards, analytical support to Sales and Marketing, as well as conducting regular cadence reviews with key Marketing stakeholders.
    • Visualizing corporate operating metrics using Tableau, Microsoft Excel and Microsoft Power Point. This may include, but is not limited to, campaign efficacy, events analysis, social metrics, digital advertising analysis, spend efficacy, etc.
    • Working cross-functionally with the Business Intelligence and FP&A teams to ensure appropriate use of both developed and source data
    • Prepare marketing financial achievement reporting in quarterly business reviews, monthly business reviews and as needed
       

You Are Great At

  • Acting as a self-starter with exceptional critical thinking abilities
  • Quickly understanding interrelationships between numbers and business operations. You can interpret the “why” and the “how” behind the data
  • Leveraging quantitative analytics skills to clearly interpret data and communicate insights to a variety of audiences
  • Being the go-to for all things data interpretation – you build strong relationships and are a trusted partner to your key stakeholders
  • Scaling between the strategic and the details – you can glean insights from large sets of data and you know when to move on from a micro-level problem
  • Working both independently and within a team setting
  • Adjusting to rapidly-changing business priorities and challenges – you thrive in a fast-paced dynamic environment

 

What It Takes

  • 2+ years relevant analyst experience – technology industry preferred
  • Excellent organization, communication and presentation skills
  • Experience creating dashboards and tailored analytics reports
  • Ability to write complex formulas and calculated fields using SQL alongside a data visualization tool – Tableau preferred
  • Experience with Salesforce
  • Fluency with Google Analytics and Google Data Studio – certification is a plus
  • Experience with Google Ads, Facebook Ads, LinkedIn Ads, DV360 is a plus
  • Knowledgeable about audience segmentation, attribution modeling and CRO
  • Experience with analyzing A/B tests along with the ability to interpret results with statistical significance 
  • Exposure to heatmapping and multivariate testing is a plus
  • A sense of humor. We believe work should be rewarding, and we like to have fun!

#LI-Remote

For Colorado residents, this job is expected to pay in the range of $53, 000 to $80, 000 in addition to a comprehensive and competitive group benefit and healthcare plan.  Individual compensation will be determined based on skills and experience comparable to the job requirements.

 

 

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accomodationrequests@opentext.com).


OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

Perks 
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Benefits 
Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Join OpenText today.

Apply now »