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Sr. Manager, Search Marketing

Req id:  9087

Broomfield, CO, US Boston, MA, US

 

 

OPENTEXT - THE INFORMATION COMPANY

Together Carbonite and Webroot form the SMB and Consumer Division of OpenText. The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit and our employees are empowered and encouraged to build their careers at OpenText.

 

 

 

The Opportunity 

The Senior Manager of Search Marketing is responsible for planning, organizing, executing and measuring paid search and search engine optimization (SEO) programs for worldwide consumer and business segments across three different SMB/C brands. This position will be instrumental in growing and optimizing existing paid search and SEO programs, as well as conceiving, building, and launching new initiatives and leading the global search strategy.

 

You Are Great At 

  • Provide strategic direction for paid search and SEO programs and partner with stakeholders to align efforts and deliver data-driven recommendations
  • Lead and enrich Search team while providing guidance on projects
  • Diagnose SEO issues and work with internal teams to remedy any issues
  • Manage paid search strategy and optimization across all segments to hit performance targets
  • Perform day-to-day paid search campaign management including analyzing results and implementing optimizations 
  • Experiment with all aspects of search efforts including landing pages, keywords, content, and other attributes as applicable
  • Perform ad-hoc keyword research and competitive analysis
  • Oversee relationships with paid search and SEO vendors and account managers
  • Manage reporting for stakeholders on key learnings and performance updates on an ongoing and ad-hoc basis
  • Keep abreast of the latest search developments and recommend new ideas as applicable

 

What It Takes

  • 10+ years of digital marketing experience
  • 8+ years of paid search and SEO experience, preferably in the services or tech industry
  • 3+ year(s) of experience managing and leading a high-performance team
  • Extensive experience managing multi-million dollar paid search budgets
  • Deep understanding and experience with technical SEO
  • Strong expertise in website analytics and the Google Analytics platform
  • Extremely resourceful and highly creative; able to brainstorm and implement new ideas
  • High level of organization and personal initiative; able to work autonomously 
  • Outstanding interpersonal and written communications skills
  • Working knowledge of HTML and web development is a plus
  • Strong familiarity with various search tools such as Google Ads, Microsoft Advertising, Moz, Google Search Console, Google Data Studio, Tableau, Screaming Frog, or similar tools/platforms

 

The minimum compensation for this role is $120,000.00 with a performance-based bonus.  

 

 

At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, creed, color, national origin, ancestry, disability, marital status, sex, age, veteran status or sexual orientation. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com. Applicants have rights under Federal Employment Laws including but not limited to: Family and Medical Leave Act (FLMA)Equal Employment Opportunity  and Employee Polygraph Protection Act


OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

Perks 
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Benefits 
Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and your potential. Become an OpenText Voyager.


Nearest Major Market: Denver

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