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Field Marketing Specialist - fluent French

Req id:  4268

Reading, GB Paris La Defense Cedex, 75, FR

 

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.  

 

 

THE OPPORTUNITY:

We are seeking a Field marketing specialist who will be responsible for execution as well as managing and coordinating day-to-day projects and marketing campaigns that support lead generation and pipeline creation. 

 

This role will drive both direct and indirect lead generation programs such as content syndication, online advertising, webinars, customer case studies, and channel enablement initiatives across EMEA South and Central regions. You will report into the regional marketing leader but meanwhile keep a very close relationship with sales to align activities to business plans.

 

You will have a clear understanding of B2B marketing in IT, with strong communication skills and the ability to identify market opportunities. Do you have a hands-on mentality, the ability to work independently, are you able to set priorities and do you think in solutions? Then this could be the job for you!

 

Please note: this role can be based in the UK or France, but fluent French is essential.

 

 

YOU ARE GREAT AT:

  • Managing and executing on lead generation programs and enhance the quality of leads delivered to the sales team and channel partners. Making sure that the leads generated are aligned to the business objectives.
  • Organising, executing, and promoting webinars. Making sure we get registrations and if needed email support or advertising through media to ensure that they are well attended. Making sure leads are processed and picked up by respective sales owners.
  • Being able to run own campaigns from beginning to end (project management). Liaise with the different stakeholders, internally as well as externally.
  • Ensure consistency with brand messaging and voice.
  • Partner with the corporate channel marketing team to ensure that you are aware of the latest programs and follow up and leverage and localise campaigns when applicable.
  • Supporting the corporate organization for handling the final check for the translations of foreign languages, making sure we have final approved copy to drive content syndication.
  • Lead nurturing: initiate nurture programs either via email, calling or via partners. 
  • Manage campaign budgets and timelines. Support for handling new contracts and POs, making sure that we deliver on time so that we can execute the campaigns and quarterly budgets.

 

WHAT IT TAKES:

  • Excellent previous B2B marketing experience
  • An understanding of the IT industry is preferred, ideally SaaS
  • Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
  • Experience with a variety of marketing activities: content syndication, email marketing and webinars.
  • Must be extremely well organized but needs to be flexible to handle changes in priorities
  • Must have the ability and confidence to communicate marketing plans and successes internally to ensure coordination across channels
  • Being able to communicate with people with different cultures and languages and work in a matrix organisation 
  • Fluent in English and ability to work in UK or France essential

 

At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer.


OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

Perks 
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Benefits 
Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and your potential. Become an OpenText Voyager.

Apply now »