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Global Campaign Marketing Manager-Business Network

Req id:  17344

Richmond Hill, ON, CA Waterloo, ON, CA Virtual, CA

 

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

 

 

 

THE OPPORTUNITY:

 

Do you love building communities across business units, creating compelling stories through the customer journey, and partnering with Sales and Field Marketing to build exceptional customer experiences? Look no further. OpenText wants you.

 

As the Campaign Marketing Manager, Global Campaigns for OpenText’s Business Network division, you are a proactive data-driven marketer who is passionate about creating a positive and engaging experience across all aspects of the user journey.

You will embrace storytelling and is focused on driving results. As a Campaign Manager, you will be joining a dynamic team and will play a critical role in building awareness and driving demand for the Business Network division. You will work closely with marketing and sales to develop innovative demand generation campaigns and lead nurturing strategies that include multiple marketing disciplines to drive qualified leads through to pipeline. You have a natural ability to utilize multiple CRM and marketing automation systems to deliver, manage and measure the effectiveness of those campaigns and proactively review and optimize your approach for greater success.

 

YOU ARE GREAT AT:

 

  • Developing an integrated marketing strategy, to plan and execute marketing campaigns to support sales initiatives such as ABM strategy, landing pages, content creation, email, paid and organic social (LinkedIn), paid search, remarketing, and third-party programs
  • Partner with the extended marketing team to build and implement content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns
  • Lead through influence a cross-functional team of marketers to build integrated marketing campaigns
  • Innovate and test marketing systems to drive and enhance campaign deliverables
  • Build and present executive level campaign and pipeline reports with a demonstrated ability to take initiative
  • Creative mindset with passion and drive to foster innovation in marketing and communications.
  • Ability to partner with creative teams and advise on strategic direction to advance OpenText’s brand position in the market
  • Strong persuasive skills; able to gain consensus through data analysis and influence
  • Strong negotiation and problem-solving skills; flexibility and adaptability
  • Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects
  • Innovative thinker who brings new ideas to the discussion
  • Strong team player with the ability to work in a matrixed organization with a virtual team
  • Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times

 

WHAT IT TAKES:

 

  • 5+ years in B2B marketing
  • Knowledge of Business Networks—including B2B integration, IoT and Identity & Access Management is an asset
  • Proven ability to build a pipeline of qualified leads and nurture them along the customer journey
  • Exceptional understanding of integrated marketing and how to apply it to the customer journey
  • Experience executing campaigns using Best-of-breed MarTech such as Eloqua
  • Experience collaborating with product, sales, creative, content and digital teams
  • Project management skills an asset
  • Strong writing and editing skills, with a keen eye for detail
  • Passionate about using and analyzing data to optimize, execute and evaluate campaigns and campaign tactics

 

      #LI-REMOTE

 

 

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accomodationrequests@opentext.com).


OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

Perks 
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Benefits 
Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Join OpenText today.

Apply now »