Marketing Manager-12 month contract

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

THE OPPORTUNITY:

OpenText is seeking for a high-energy, customer-oriented professional with strong communication problem-solving skills and experience with project management, Oracle Eloqua, and Salesforce. The Marketing Manager will partner with Demand Managers to strategize, coordinate, and execute campaigns to achieve target goals and to manage all activities related to campaign planning, development, and execution. Must be able to work in a fast-paced environment, managing multiple projects at once, which involve stakeholders across the company. You will leverage your relationship skills to build the trust and credibility with the field.

YOU ARE GREAT AT:

• Developing comprehensive, integrated campaigns in Eloqua as well as making recommendations for campaign automation and best practices
• Building campaign canvas workflows in Eloqua and all associated campaign assets including, but not limited to, segments, emails, landing pages, and forms
• Evaluating marketing database and build campaign target segments in accordance with business processes and best practices
• Assisting in creating and maintaining documentation and scalable processes that reinforce best practices and create the correct data to measure performance
• Generating and analyzing standard campaign performance reports; assess campaign performance; and make recommendations for campaign performance improvement and optimization

WHAT IT TAKES:

• At least 3 years of experience in executing digital marketing programs & campaigns
• Strong communication skills to operate in a matrixed and agile organization, with ability to present as a SME on digital marketing
• Solid project management skills to work closely with team members, product marketing, industry experts, and field marketers to ensure timely execution on all campaigns
• Familiarity with lead generation and lead management tactics and process, pipeline management and the associated measures and metrics
• Salesforce and marketing automation (preferably Eloqua) experience
• Strong analytical skills to understand the campaign metrics and provide meaningful analysis of the campaign performance leveraging Salesforce.com and Eloqua reporting and dashboards
• A proven track record of building and executing multi-channel campaigns that achieve target goals including leads, pipeline, and revenue.
• A self-motivated, performance-driven, and professional demeanor
• Bachelor’s Degree in marketing, communications or related field is required

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at 1-800-499-6544.