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Sr. Customer Marketing Reference Manager

Req id:  17329

Richmond Hill, ON, CA Waterloo, ON, CA Virtual, CA



As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 




OpenText is seeking a Customer Marketing Reference Manager to join our growing, dynamic global Customer Marketing team. The position will collaborate with dynamic, creative and talented people across all industries to promote how they use OpenText solutions to deliver amazing results. The position requires a highly motivated, proactive, and personable individual who will work cross-functionally to manage our customer marketing programs to accelerate pipeline globally. This individual will manage the reference management software, lead our efforts to drive advocacy with our strategic account teams and drive awareness, education and awareness with our key internal stakeholders.   The candidate must thrive in a fast-paced and dynamic environment, be able to work with all levels of a global organization internally and externally, can work with different cultures, exhibit out-of-the-box thinking, and take great pride in their work.



  • Rebuild our reference management system and relaunch our customer advocacy program to all stakeholders
  • Build and execute strategy to secure strategic accounts to become advocates
  • Manage internal communications and education for the team to drive awareness of assets and program participation
  • Cross-functional customer story amplification to ensure customers are included in everything we do
  • Lead our partner reference program strategy to encourage partner participation
  • Organize, track and manage customer reference information for reporting in corporate tools
  • Manage vendor to ensure tool maintains usefulness and scalability
  • Regularly communicate metrics of success and insights for improvement
  • Minimal travel, both domestic and international, will be required



  • 10+ years in Corporate Marketing, Program Management, Communications, Public Relations, Customer Success Management; experience with a customer reference program is a plus
  • Bachelor or Masters Degree in Business, Marketing, Communications or a related field
  • Previous marketing experience in the enterprise software industry
  • Highly experienced in RO Innovation reference management software
  • Out of the box thinking and creativity to overcome challenges
  • Extremely organized and detail-oriented with proven record of driving positive business results
  • Ability to collaborate and communicate effectively across other marketing and business functions, including stakeholders and leadership
  • Inspired by working in a fun, ambitious, fast-paced, dynamic environment
  • Ability to multitask and work on several projects simultaneously while being organized
  • High proficiency with tools such as Microsoft Excel, Word and PowerPoint




OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accomodationrequests@opentext.com).


Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Join OpenText today.

Apply now »