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Customer Marketing Reference Manager

Req id:  17329

Richmond Hill, ON, CA



As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 





OpenText is seeking a Customer Marketing Reference Manager to join our growing, dynamic global Customer Marketing team. The position will collaborate with dynamic, creative and talented people across all industries to promote how they use OpenText solutions to deliver amazing results. The position requires a highly motivated, proactive, and personable individual who will work cross-functionally to manage our customer marketing programs to accelerate pipeline globally. This individual will manage the reference requests from the field and work directly with customers to manage their reference activities, including the coordination of case studies, video testimonials and press releases. The candidate must thrive in a fast-paced and dynamic environment, be able to work with all levels of a global organization internally and externally, can work with different cultures, exhibit out-of-the-box thinking, and take great pride in their work. 




  • Recruit and manage OpenText customers who will act as references for OpenText to participate in a wide variety of activities to promote broad market awareness for OpenText solutions, support the sales cycle and accelerate deal closure including but not limited to: written success stories, video testimonials, PR pitches, presentation material and speaker management
  • Manage the production of written customer success stories and video testimonials
  • Cultivate and nurture customers into mutually beneficial advocacy relationships
  • Strategize with internal stakeholders what best in class advocacy looks like for a particular business unit and show progress toward that strategy
  • Organize, track and manage customer reference information for reporting in corporate tools
  • Blog about customer stories and work with the social media team to promote new stories
  • Promote and grow the customer loyalty program through increased participation and campaigns
  • Prioritize a positive experience for all customer references as they participate in the Customer Reference Program by presenting customers with opportunities for participation that are beneficial to them, while balancing stakeholder requirements
  • Quickly and efficiently respond to internal stakeholder requests for customer references to support activities such as prospect calls, RFPs, speaking opportunities, analyst reports, investor relations activities and more
  • Manage vendors to ensure scalability and regional coverage
  • Regularly communicate metrics of success and insights for improvement
  • Minimal travel, both domestic and international, will be required




  • 7-10 years in Corporate Marketing, Program Management, Communications, Public Relations, Customer Success Management; experience with a customer reference program is a plus
  • Bachelor or Masters Degree in Business, Marketing, Communications or a related field
  • Previous marketing experience in the enterprise software industry
  • An excellent story teller with the ability to pull forward customer value
  • Out of the box thinking and creativity to overcome challenges
  • Ability to successfully build relationships with customer contacts ranging from C-Level to developer level
  • Extremely organized and detail-oriented with proven record of driving positive business results
  • Ability to collaborate and communicate effectively across other marketing and business functions, including stakeholders and leadership
  • Inspired by working in a fun, ambitious, fast-paced, dynamic environment
  • Ability to multitask and work on several projects simultaneously while being organized
  • High proficiency with tools such as Microsoft Excel, Word and PowerPoint
  • Experience in Salesforce.com, Eloqua, and RO Innovation are a plus





OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accomodationrequests@opentext.com).


Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and your potential. Become an OpenText Voyager.

Apply now »