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Digital Advertising Manager

Req id:  23210

Richmond Hill, ON, CA

 

OPENTEXT - THE INFORMATION COMPANY:

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

 

 

THE OPPORTUNITY:

 

As a Digital Advertising Manager, you will be joining a dynamic and agile marketing team. You have a passion for digital marketing and are a proven performer in social media.  You will be responsible for developing paid advertising campaigns in support of Global and Regional marketing campaigns to generate interest, consumer engagement, and leads for the business.

You can manage multiple campaigns at once, while keeping all stakeholders up-to-date and informed. You must be comfortable with change and thrive in a fast-moving environment.

 

YOU ARE GREAT AT:

 

  • Building digital strategies for marketing campaigns featuring integrated digital marketing approach, including organic and paid across a variety of digital platforms
  • Driving innovation to stand out in the B2B marketplace and drive quality leads and pipeline
  • Managing multiple projects to ensure timely execution on all campaigns
  • Building strong relationships with subject matter experts within the organization to align on go-to-market approaches
  • Analyzing performance of campaigns and make data-based decisions to optimize campaign effectiveness to drive expected KPIs
  • Collaborating with global campaign managers, regional field marketing and account development teams to support lead generation objectives

 

WHAT IT TAKES:

 

  • Bachelor’s Degree in marketing or related field is required
  • 3-5 years’ experience in digital marketing programs, campaign development or related experience in enterprise software or B2B company
  • Extensive experience in building and optimizing activity on Google Marketing Platform
  • Knowledgeable on Account-based Marketing best practices and experience developing ABM programs
  • Strong social media skills with paid advertising experience
  • Technical proficiency with LinkedIn Campaign Manager, Google Ads (DV360), Google Analytics, and Twitter Ads
  • Experience with marketing automation (ideally Eloqua) and customer relationship management (Salesforce.com) tools to manage campaign execution and reporting.
  • A self-motivated, performance-driven and professional demeanor.

 

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accomodationrequests@opentext.com).


OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

Perks 
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Benefits 
Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and potential. Become an OpenText Navigator.

Apply now »