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Field Marketing Manager

Req id:  29317

Richmond Hill, ON, CA Waterloo, ON, CA

 

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

 

 

THE OPPORTUNITY:

 

This person should have expertise in crafting and executing successful demand generation programs for the enterprise segment, while collaborating closely with Product Marketing, Sales, Account Development, Marketing Operations, and external agencies and vendors. We are looking for someone who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, and has a strong appetite for growth.

Your campaigns/programs will incorporate a full marketing mix including, but not limited to: Account Based Marketing, digital marketing activities, social media, email marketing, paid advertising, and virtual and in-person events. You will leverage your relationship skills to build the trust and credibility with the field.

If you are looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, this role might be for you.

 

YOU ARE GREAT AT:

 

  • Working closely with Sales and Account Development to generate sales qualified leads, pipeline and revenue
  • Increasing lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. This includes inbound lead acquisition and outbound account-based marketing strategy
  • Owning the timely execution of the marketing plan with emphasis on identifying net new business opportunities and progressing existing opportunities
  • Utilizing marketing automation platforms to own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy, and more
  • Leveraging the Forrester Program Pendulum Framework to plan, build, execute and measure program success
  • Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more
  • Work closely with other teams to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity


WHAT IT TAKES:

 

  • A minimum of 5 years experience in digital marketing programs, campaign development, or related experience in enterprise software or a B2B company
  • Familiarity with lead generation and lead management tactics and process, pipeline management, and the associated measures and metrics
  • Salesforce and marketing automation (preferably Eloqua) experience
  • Strong communication skills as you will be required to work with various stakeholders across a number of different teams
  • Strong project management skills to work closely with team members, Product Marketing, industry experts, and field marketers to ensure timely execution on all campaigns
  • Strong analytical skills to understand the campaign metrics and provide meaningful analysis of the campaign performance
  • A proven track record of building and executing multi-channel campaigns that achieve target goals including: leads, pipeline, and revenue
  • A self-motivated, performance-driven, and professional demeanor
  • Bachelor’s Degree in Marketing, Communications or a related field is required

 

 

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accommodationrequests@opentext.com.

 

Subject to applicable laws and regulations, OpenText’s global vaccination policy requires all employees to be fully vaccinated against COVID-19 to enter an OpenText office. Accommodations may be available for specific roles.


OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

Perks 
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Benefits 
Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and potential. Become an OpenText Navigator.

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