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Sr. Technical Marketing Specialist

Req id:  17927

Virtual, US San Mateo, CA, US


As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 




OpenText is seeking a Sr. Technical Marketing Specialist that will be responsible to support our MarTech roadmap, helping the team improve existing marketing solutions and bring new ones to life by gathering data requirements from business stakeholders and other analysts in our marketing teams and translating them into technical specifications for execution.




  • Supporting delivery of our MarTech roadmap, helping the team improve existing marketing solutions and bring new ones to life by gathering data requirements from business stakeholders and other analysts in our marketing teams and translating them into technical specifications for execution.
  • Work with our MarTech specialist and other members of the team to help us identify and understand potential gaps and shortcomings in our marketing tracking and data sources and identify short/ long term solutions to address them.
  • Sanity-check and sign-off new data solutions developed by engineers in the IT and BI teams, such as ETLs and other aggregations, to ensure they are delivering expected results for the Marketing organization.
  • Collaborate with data scientists & demand marketing in the team to upgrade our attribution, marketing ROI and other marketing-related models and deliver solutions that meet the business’s ever-evolving needs. 
  • Support delivery of self-service data capabilities by building models to surface existing and new MarTech data sources in our BI tool Looker (and possibly other tools in the future). 
  • Promote company-wide best practices around accessing data and using our BI and reporting tools by writing clear documentation, tutorials and hosting training sessions.




  • Strong Proficiency in Salesforce (Marketing & Sales) Cloud, Eloqua
  • Previous experience in MarTech, with exposure to various marketing data sources and tools; strong understanding of digital channels such as CRM, SEO, or paid social and familiarity with associated tools such as Google Analytics, etc.
  • Proficiency in SQL including a solid understanding of how to optimise query performance.
  • Experience building and using complex user attribution and marketing mix models to understanding marketing ROI 
  • The ability to communicate complex problems and analysis simply with a variety of stakeholders and act as a bridge between technical and non-technical colleagues
  • Ability to apply advanced analytical capabilities and troubleshooting techniques to break down complex issues into deliverable action items.
  • Collaborative and humble team player with an ability to work with cross-functional teams, including technical and non-technical stakeholders.
  • Comfortable working in a fast-past environment and able to respond to change or uncertainty with a positive attitude and a willingness to learn.
  • A strong sense of ownership and highly organised nature


Technologies and Tools:


  • Salesfoce (Marketing & Sales) Cloud
  • Eloqua
  • Proficiency in Tableau reporting and building dashboards
  • Experience in SQL and associated Databases, preferably Microsoft SQL Server
  • Exposure in Web Analytics tools like Google Analytics or Adobe Analytics
  • Experience in any content management platform




While OpenText is an Equal Opportunity Employer, our efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accomodationrequests@opentext.com.


Additionally, OpenText, as a proud US Federal Government contractor, is subject to Executive Order 14042 requiring all US employees (in office or virtual) be fully vaccinated by January 4, 2022. New employees joining OpenText will be required to provide proof of vaccination prior to joining or be approved for a medical or religious exemptions. If you believe you qualify for an exemption you can request the exemption form at accommodationrequests@opentext.com


Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and potential. Become an OpenText Navigator.

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