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ABM Marketing Manager

Req id:  31029

Virtual, CA

 

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

 

OPENTEXT - LA SOCIÉTÉ D'INFORMATION

 

En tant que société d'information, notre mission chez OpenText est de créer des solutions logicielles et de fournir des services qui redéfinissent l'avenir du numérique. Faites partie d'une équipe gagnante qui ouvre la voie à la gestion de l'information d'entreprise. 

 

THE OPPORTUNITY:

 

Reporting into Director, Marketing- The ABM Marketing Manager is a data driven, thoughtful and creative marketer with previous experience marketing to enterprise accounts. The primary goal is to manage a repeatable ABM program that addresses global and regional accounts. Great learning and development opportunities, internal training with leading providers in the ABM space.

 

YOU ARE GREAT AT:

 

  • Executing a tier-based approach of appropriately balanced ABM programs to scale
  • Working across functions, create meaningful experiences for target accounts and buying groups with targeted marketing approaches including personalization, remarketing, social and account specific offers.
  • Leveraging social listening and A/B testing to inform appropriate content marketing at the industry level
  • Analyzing ROI from vendor tactics and detect methods to optimize outcomes
  • Partnering with Field Marketing and Global Marketing to implement programs designed to accelerate existing pipeline through to close
  • Building relationship programs designed to build awareness, as well as influence and delight customer buying centers


WHAT IT TAKES:

 

  • 5-7 years’ experience in account-based marketing for B2B software, enterprise accounts an asset
  • Understanding of behavioral and contextual data, demographics and firmagraphics
  • Experience partnering directly with sales and field marketing to jointly pursue new pipeline, accelerate deals, and close business
  • Ability to gain consensus through influence
  • A self-starter with the ability to work independently and as part of a team
  • Strong planning, analytical, organizational, decision making and time management skills.
  • Experience with Intent data and ABM platforms such as 6Sense, Demandbase, Terminus, etc. helpful assets

      #LI-REMOTE

          #LI-REMOTE

 

 

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accommodationrequests@opentext.com.

 

Subject to applicable laws and regulations, OpenText’s global vaccination policy requires all employees to be fully vaccinated against COVID-19 to enter an OpenText office. Accommodations may be available for specific roles.

 

 

Les efforts d'OpenText pour créer un environnement de travail inclusif vont au-delà du simple respect des lois applicables. Notre politique d'équité en matière d'emploi et de diversité fournit des directives sur le maintien d'un environnement de travail ouvert à tous, indépendamment de la culture, de l'origine nationale, de la race, de la couleur, du sexe, de l'identification sexuelle, de l'orientation sexuelle, de la situation familiale, de l'âge, du statut de vétéran, du handicap, de la religion ou de toute autre base protégée par les lois applicables. Si vous avez besoin d'aménagements pendant le processus de sélection, veuillez contacter accommodationrequests@opentext.com.

 

Sous réserve des lois et réglementations applicables, la politique de vaccination mondiale d'OpenText exige que tous les employés soient entièrement vaccinés contre le COVID-19 pour entrer dans un bureau d'OpenText. Des aménagements peuvent être disponibles pour des rôles spécifiques.


OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

Perks 
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Benefits 
Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and potential. Become an OpenText Navigator.

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