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Global Campaign Marketing Manager-Business Network

Req id:  18026

Virtual, US Tampa, FL, US Austin, TX, US Dallas, TX, US Alpharetta, GA, US Gaithersburg, MD, US Southfield, MI, US

 

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

 

 

THE OPPORTUNITY: 

 

We are seeking a Global Campaign Marketing Manager for OpenText’s Business Network business unit. The ideal candidate is a strategic, creative, and data-driven marketer who is passionate about developing multi-channel campaigns to drive demand and nurture leads throughout the customer journey.  

 

As a Global Campaign Marketing Manager, you will join a dynamic team and play a critical role in building awareness and driving demand for Business Network solutions globally. You will work closely with marketing and sales to develop innovative demand generation campaigns and lead nurturing strategies that include multiple marketing disciplines to generate and drive qualified leads through to pipeline. You have a natural ability to utilize multiple CRM and marketing automation systems to deliver, manage and measure the effectiveness of those campaigns and proactively review and optimize your approach for greater success. 

 

YOU ARE GREAT AT: 

 

  • Developing an integrated marketing strategy to plan and execute marketing campaigns to support sales initiatives such as ABM strategy, landing pages, content creation, email, paid and organic social (LinkedIn), paid search, remarketing, events (virtual and in-person) and third-party programs 

  • Partnering with extended marketing teams to build and implement content marketing techniques across campaigns, including audience segmentation, search engine optimization (SEO), and persona-based marketing 

  • Coordinating with a global, cross-functional team of field marketers to build and execute global campaigns in local geographies 

  • Innovating and testing marketing systems to drive and enhance campaign deliverables and results (measured by sales qualified leads) 

  • Building and presenting executive level campaign and pipeline reports with a demonstrated ability to take initiative 

  • Partnering with creative teams and advising on strategic direction to advance OpenText’s brand position in the market 

  • Gaining consensus through data analysis and influence 

  • Negotiation and problem-solving; flexibility and adaptability 

  • Attending to details with excellent follow-through skills and ability to manage and execute multiple projects 

  • Innovation in marketing and bringing new ideas to the discussion 

  • Collaboration with the ability to work in a matrixed organization with a virtual team 

  • Organization with the ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times 

 

WHAT IT TAKES: 

 

  • 8-10 years in B2B marketing 

  • Knowledge of Business Networks – including B2B integration, supply chain, IoT and IAM is an asset 

  • Proven ability to build a pipeline of qualified leads and nurture them along the customer journey 

  • Exceptional understanding of integrated marketing and how to apply it to the customer journey 

  • Experience executing campaigns using best-of-breed MarTech 

  • Experience collaborating with product, sales, creative, content, and digital teams 

  • Project management skills and ability to manage multiple tasks and timelines 

  • Strong writing and editing skills, with a keen eye for detail 

  • Passion for using and analyzing data to optimize, execute and evaluate campaigns and campaign tactics 

  • Creative mindset with passion and drive to foster innovation in marketing and communications 

  • Knowledge of Salesforce and Eloqua is an asset 

         #LI-REMOTE

 

 

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accomodationrequests@opentext.com).


OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

Perks 
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Benefits 
Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Join OpenText today.

Apply now »