Campaign Marketing Manager

OPENTEXT 
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

Business Unit

The Consumer Business Unit (CBU) at OpenText represented by our Webroot and Carbonite Brands, provides comprehensive security and backup solutions for consumers and their families. We protect their devices, identity and privacy, and provide top notch backup solutions to ensure consumers can live their digital lives fearlessly.

We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit.  We encourage and empower you to be innovative and love what you do. We hire talented individuals who want to be a part of a successful company within an extremely fast-growing market segment.  

Your Impact:

The Campaign Marketing Manager plays a leading role in developing, managing, and executing global marketing programs and campaigns for our Consumer team. In this role, you are both driven by data and creativity and are hyper focused on breaking through the noise of the crowded security market with campaigns, content and programs that solve customer pain points and showcase our value.

What you need to succeed:

• Delivering multi-channel, multi-touch marketing campaigns that create and capture demand and meet or exceed sales targets. This includes building the strategy for and executing brand to demand campaigns, supporting product launches, and partnering with our sales team on B2B2C initiatives.
• Partnering with digital marketing and lifecycle teams on key deliverables such as paid search, social, digital, display and email. Together, this team will plan campaigns, deploy tactics and optimize and measure performance.
• Working with key agencies and internal teams to socialize and execute campaigns and/or content as a part of campaigns and to move buyers through the funnel.
• Aligning key stakeholders in sales, product marketing, customer success and the broader CBU team on goals, launches, performance and business needs.
• Analyzing performance of campaigns and make data-based decisions to optimize campaign effectiveness to drive expected KPIs.
• Managing multiple campaigns at once and ensuring timely execution.
• Taking on new challenges, adapting as things change, taking action quickly and always learning.
• If you are a creative strategist, collaborative, data driven, and obsessed with delivering (or over delivering) great outcomes, you will thrive on our team.

One last thing 

OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned.  

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.