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Marketing Operations Manager

Req id:  32127

Virtual, US



As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 



The Opportunity

The SMBC Marketing team is seeking a Marketing Operations Manager to help improve the efficiency and efficacy of marketing efforts. Reporting to the Sr. Manager, Marketing Technology, Analytics & Campaign Operations, you will be the subject matter expert on key marketing processes and technologies within the martech stack.  You will set up and triage various marketing efforts, including digital and non-digital campaigns on a global scale. 


This is a highly cross-functional role requiring both strategic and tactical execution as well as strong program management. You have developed processes for high growth marketing organizations with exceptional problem-solving skills and can work closely with cross-functional team members. You are a growth driver, someone who not only supports the needs of the team, but a person who thrives on identifying and chasing opportunities to accelerate the business.


You Are Great At

  • Participate in cross-functional teams providing Marketo and Salesforce expertise on issues involving marketing efforts and efficacy
  • Perform lead triage to ensure leads are flowing and scoring correctly
  • Examine current campaign usage to help optimize or retire campaigns and tactics within Marketo/Salesforce
  • Creating and documenting processes to ensure your audience is best using the tools and reports available to them
  • Ensuring that underlying data is maintained for campaign integrity
  • Acting as a self-starter with exceptional critical thinking abilities
  • Quickly understanding interrelationships between numbers and business operations. You can interpret the “why” and the “how” behind the data
  • Proficiency in tracking down issues that arise between applications within the martech stack
  • Work both independently and within a team setting
  • Adjust to rapidly-changing business priorities and challenges – you thrive in a fast-paced dynamic environment



What It Takes

  • 5+ years marketing operations experience - B2B preferred
  • Excellent organization, communication, and presentation skills
  • Experience with Salesforce & Marketo (or other marketing automation) in campaign setup and tracking
  • Experience tracking down lead flow issues
  • Experience integrating applications within multiple martech stacks into single instance
  • A sense of humor. We believe work should be rewarding, and we like to have fun!




This job is expected to pay in the range of $99,500 to $149,000 base salary as well as an annual company-based performance bonus in addition to a comprehensive and competitive group benefit and healthcare plan.  Individual compensation will be determined based on skills and experience comparable to the job requirements.





While OpenText is an Equal Opportunity Employer, our efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact


Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and potential. Become an OpenText Navigator.

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