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Sr. Director, Product Marketing (AI & Analytics)

Req id:  38735

Virtual, US



As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 




Product Marketing at OpenText is the heart of the marketing organization, owning and leading the company’s global go-to-market through the lens of our customers.  Our world class Product Marketers are the heart of the marketing organization and act as a bridge between Engineering, Product Management, Industry, Customer and Technical Marketing, Sales and Presales, ensuring collaboration, consistency and cross-functional engagement.  Through creative storytelling, being customer obsessed and cross-functional collaboration, we delight our customers, inspire and empower our field and educate the ecosystem.



The Sr. Director of Product Marketing is a critical role within OpenText.  This individual will lead GTM for the OpenText AI/Analytics Division, including our Developer and API business.  Reporting to the SVP, Product Marketing, this individual will manage and lead a team of Product Marketers focused on developing value-based messaging for target buying centers to support cross product positioning, solution development messaging, enablement, and programs to drive new customer acquisition and expansion within the target customer base. This is a high visibility and global role as OpenText becomes established as a leader in AI for Information Management. 



The Sr. Director, PMM will lead a team of seasoned Product Marketers to:

  • Define go-to-market strategy for OpenText AI/Analytics to support OpenText’s position as a leading vendor of AI/Analytics solutions for Information Management.
  • Partner with our product and engineering counterparts to help establish the AI strategy for OpenText.
  • Support our organic growth and innovation strategies by partnering with PM to identify new LOB, industry solutions and 3rd party application integrations, with offerings aligned to high growth opportunities within OpenText submarkets.
  • Work cross functionally to design demand generating campaigns and sales play programs with direct sales and partner ecosystem.
  • Act as SME leader to other PM/PMM teams to support their launch of new AI offerings.
  • Develop marketing plans to support AI business objectives on user acquisition, engagement and retention and grow awareness for OpenText as a leading AI vendor.
  • Define and lead product marketing deliverables, including marketing collateral, videos, demos, sales enablement, presentations, webinars, sales tools, blogs and other assets required to support marketing programs and campaigns.
  • Work with Analyst Relations to help establish OpenText as a leader in AI and increase awareness and customer adoption of OpenText AI/Analytics portfolio.



  • Experience in enterprise software, preferably with a focus on AI, Analytics, and/or API and marketplace creations.
  • At least 15 years of professional experience with at least 10 years in a Product Marketing function, and 5+ in leading global teams.
  • Excellent verbal and written communication skills, strong content marketer
  • Aptitude for technology and the ability to connect technical concepts with customer value
  • Demonstrated success in leading and enabling product marketing, sales and other functions to clearly articulate value and differentiation
  • Skilled in leading presentations and discussions with business, technical, and sales stakeholders
  • Great interpersonal skills, demonstrated ability to forge trusting relationships across a diverse team
  • Highly autonomous, understanding how to prioritize and differentiate what matters from the noise, independently driving projects from conception through to completion.


OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

We believe that our values are the compass that steers us in the right direction and helps us stay true to our mission. These values will not only guide our everyday decisions but also influence our strategic direction and the way we work. They reflect who we are as individuals and as a collective force, uniting us in our shared purpose. 

We create economic growth that is inclusive and sustainable. 

The world’s most trusted companies trust OpenText, and we demonstrate this in our actions as individuals, as a company, and as technology. 

We build global communities of purpose and challenge by supporting each other to exceed expectations and solve complex problems. 

We set high standards and exceptions, to learn, to be better. 

We tap into our creativity to deliver incredible experiences for customers, to ourselves, and for our planet. 

We believe a workplace should be human above all else. We ask excellence of our employees and reward it by creating an environment that is welcoming, challenging and that encourages real growth and development, not empty platitudes, or trinkets.” - Mark Barrenechea, CEO & CTO

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