Share this Job
Apply now »



Marketing Manager (ABM)

Req id:  14790

Waterloo, ON, CA Richmond Hill, ON, CA



As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 





Reporting into Director, Marketing- The ABM Marketing Manager is a data driven, thoughtful and creative marketer with previous experience marketing to enterprise accounts. The primary goal is to manage a repeatable ABM program that addresses global and regional accounts. Great learning and development opportunities, internal training with leading providers in the ABM space.




  • Executing a tier-based approach of appropriately balanced ABM programs to scale
  • Working across functions, create meaningful experiences for target accounts and buying groups with targeted marketing approaches including personalization, remarketing, social and account specific offers.
  • Leveraging social listening and A/B testing to inform appropriate content marketing at the industry level
  • Analyzing ROI from vendor tactics and detect methods to optimize outcomes
  • Partnering with Field Marketing and Global Marketing to implement programs designed to accelerate existing pipeline through to close
  • Building relationship programs designed to build awareness, as well as influence and delight customer buying centers



  • 3-5 years’ experience in account-based marketing for B2B software, enterprise accounts an asset
  • Understanding of behavioral and contextual data, demographics and firmagraphics
  • Experience partnering directly with sales and field marketing to jointly pursue new pipeline, accelerate deals, and close business
  • Ability to gain consensus through influence
  • A self-starter with the ability to work independently and as part of a team
  • Strong planning, analytical, organizational, decision making and time management skills.
  • Experience with Intent data and ABM platforms such as 6Sense, Demandbase, Terminus, etc. helpful assets



At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, creed, color, national origin, ancestry, disability, marital status, sex, age, veteran status or sexual orientation. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com. Applicants have rights under Federal Employment Laws including but not limited to: Family and Medical Leave Act (FLMA)Equal Employment Opportunity  and Employee Polygraph Protection Act


Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and your potential. Become an OpenText Voyager.

Apply now »