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Marketing Manager

Req id:  19133

Waterloo, ON, CA Richmond Hill, ON, CA

 

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

 

 

THE OPPORTUNITY:

 

OpenText is seeking a Marketing Program Manager, where you will embrace your account-based marketing expertise to drive a healthy pipeline that converts into revenue. Your campaigns/programs will incorporate a full marketing mix including, account based marketing, digital including social and events (virtual for now).  You will leverage your relationship skills to build the trust and credibility with the field.

 

YOU ARE GREAT AT:

 

  • Working closely with sales and account development to generate sales qualified leads, pipeline and revenue
  • Developing and executing account based marketing strategies that align with the key sales priorities of the region/geo
  • Owning the timely execution of the marketing plan with emphasis on identifying net new business opportunities and progressing existing opportunities
  • Leveraging the Forrester Program Pendulum Framework to plan, build, execute and measure program success.
  • Incorporating digital marketing in the development of campaign strategy
  • Developing strategy, the plan and executing marketing campaigns to support sales initiatives -this includes events, email, online/digital media, direct mail, sponsorships, and advertising
  • Evaluating, measuring, and reporting on all marketing campaign effectiveness and ROI on a monthly and quarterly basis


WHAT IT TAKES:

 

  • A minimum of 5 years’ experience in digital marketing programs, campaign development or related experience in enterprise software or B2B company.
  • Familiarity with lead generation and lead management tactics and process, pipeline management and the associated measures and metrics
  • Salesforce and marketing automation (preferably Eloqua) experience
  • Strong communication skills as you will be required to work with and persuade many constituents within the organization
  • Strong project management skills to work closely with team members, product marketing, industry experts, and field marketers to ensure timely execution on all campaigns
  • Strong analytical skills to understand the campaign metrics and provide meaningful analysis of the campaign performance leveraging Salesforce.com and Eloqua reporting and dashboards
  • A proven track record of building and executing multi-channel campaigns that achieve target goals including leads, pipeline and revenue.
  • A self-motivated, performance-driven and professional demeanor
  • Bachelor’s Degree in marketing, communications or related field is required

 

 

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accomodationrequests@opentext.com).


OPENTEXT - THE INFORMATION COMPANY

Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

Perks 
If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Benefits 
Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Join OpenText today.

Apply now »