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Sr. Manager, Customer Marketing

Req id:  14093

Waterloo, ON, CA Virtual, CA





As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.


The Senior Manager, Customer Marketing leads our customer marketing advocacy team and works with the customer base to drive mutually beneficial advocacy relationships. This position executes cross-functionally with other marketing functions, customer success and sales teams.


The Senior Manager, Customer Marketing supports and accelerates the sales cycle by leveraging customer communities, testimonials and references. You are an excellent writer, spokesperson and presenter, with the marketing acumen to translate your expertise into compelling content across multiple channels.


The team you run is responsible for targeted customer engagement, including reference building – both for deals in motion and the creation of reference assets. You own the operation, maintenance and continued development and reporting of the global reference management tool and infrastructure.


The Senior Manager, Customer Marketing is collaborative and can cultivate service relationships with internal stakeholders and consumers of customer reference resources and programs including sales, field marketing, product marketing, leadership, industry marketing, professional services and more.You have strong people and project management capabilities, and you demand operational excellence to execute on-time and drive results.




  • Define & execute overall customer marketing advocacy strategy
  • Work directly with field teams to identify engaging successful customer reference targets that are strategic to the business
  • Own end-to-end processes for acquiring, developing, promoting and rewarding advocates and reference customers internally and externally.
  • Ensure the customer experience is positive while balancing the requests of stakeholders
  • Own the processes aligned to developing a customer reference activity
  • Ensure the team supports the sales cycle and accelerates deal closure including but not limited to: written success stories, press releases, video testimonials, presentation material and speaker management
  • Organize, track and manage customer reference information for reporting, specifically as it relates to the sales cycle
  • Engage with senior level customers in business conversations, and develop highly engaged, mutually-beneficial reference relationships
  • Work with stakeholder groups (e.g. product strategy, sales, industry strategy) to align customer content with industry messages and story lines
  • Support priority industry activities with customer stories, such as tradeshows, events, demand campaigns, brand campaigns
  • Create innovative,  high-quality customer assets and sales tools that can be used by sales and services teams
  • Deliver a level of detail and proof points to customer stories that bring their deployment experience to life
  • Drive the team to think creatively and overcome obstacles and objections
  • Ensure the team structure is aligned to support OpenText’s complex portfolio across all regions, at the same time meeting the team’s career goals and interests
  • Develop and maintain methods for showcasing team value and and key KPIs, track to goal and continually evaluate and make adjustments if needed




  • Relevant customer marketing experience in the B2B enterprise technology space, with ecommerce focus highly preferred
  • BA/BS; MBA preferred
  • 10+ years of customer marketing experience in relevant industries
  • Demonstrated ability to execute cross-functionally with sales, customer success and marketing organizations
  • Proven track record in developing highly effective customer content and collateral
  • Excellent interpersonal, verbal and written communication skills
  • Ability to build relationships internally and externally from C-level to developer
  • Ability to work in a fast-paced environment and multi-task
  • Ability to think and act strategically while executing tactically
  • A strong critical  and strategic thinker that has the ability to showcase value both quantitatively and qualatatively
  • Empathy for the customer, curiosity about their business & industry


At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of race, creed, color, national origin, ancestry, disability, marital status, sex, age, veteran status or sexual orientation. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com. Applicants have rights under Federal Employment Laws including but not limited to: Family and Medical Leave Act (FLMA), Equal Employment Opportunity and Employee Polygraph Protection Act.


Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and your potential. Become an OpenText Voyager.

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