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Web Analytics Manager

Req id:  37846

Waterloo, ON, CA

 

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 

 

 

THE OPPORTUNITY:

 

We are looking for a Web Analytics Manager to join our team and be responsible for collecting, analyzing, and reporting on website data to help understand our website visitors and improve the effectiveness of our Web Programs through data-driven decisions. The ideal candidate will have a strong understanding of web analytics tools and techniques, as well as the ability to communicate complex data in a clear and concise way. You will collaborate closely with stakeholders across the business to provide insight into areas such as, but not limited to, website analytics, SEO performance, heat maps and A/B testing.

 

YOU ARE GREAT AT:

 

  • Collecting, analyzing, and reporting on web data using a variety of analytics tools and technologies
  • Identifying trends and patterns in web traffic and user behavior that are translated into actionable insights
  • Developing and implementing analytics strategies to improve website performance and achieve marketing goals
  • Working with the marketing team to understand their business needs and how analytics can be used to support those needs
  • Creating and delivering presentations and reports to communicate analytics findings to stakeholders
  • Staying up-to-date on the latest web analytics trends and technologies

 

WHAT IT TAKES:

 

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Highly proficient with Google Analytics 4 and Google Looker Studio
  • Experience with A/B testing and conversion rate optimization
  • Excellent analytical and problem-solving skills
  • Ability to communicate complex technical information in a clear and concise manner
  • Strong communication and presentation abilities
  • Detail-oriented with the ability to handle multiple tasks and meet deadlines
  • Knowledge of SEM Rush is a plus


 

 

 

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com.

OPENTEXT - THE INFORMATION COMPANY 
We believe that our values are the compass that steers us in the right direction and helps us stay true to our mission. These values will not only guide our everyday decisions but also influence our strategic direction and the way we work. They reflect who we are as individuals and as a collective force, uniting us in our shared purpose. 

CREATE THE FUTURE 
We create economic growth that is inclusive and sustainable. 

BE DESERVING OF TRUST 
The world’s most trusted companies trust OpenText, and we demonstrate this in our actions as individuals, as a company, and as technology. 

WE, NOT I 
We build global communities of purpose and challenge by supporting each other to exceed expectations and solve complex problems. 

RAISE THE BAR 
We set high standards and exceptions, to learn, to be better. 

OWN THE OUTCOME 
We tap into our creativity to deliver incredible experiences for customers, to ourselves, and for our planet. 

“We believe a workplace should be human above all else. We ask excellence of our employees and reward it by creating an environment that is welcoming, challenging and that encourages real growth and development, not empty platitudes, or trinkets.” - Mark Barrenechea, CEO & CTO

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