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Sr. Manager, Channel Marketing

Req id:  9540

s-Hertogenosch, NL Cork, C, IE Reading, GB Paris La Defense Cedex, 75, FR


As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. 


Together Carbonite and Webroot form the Small-Medium Business and Consumer Division of OpenText. The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit and our employees are empowered and encouraged to build their careers at OpenText.


The Senior Field Marketing Manager will be responsible for executing integrated direct marketing campaigns that align with and support the sales team and our key channel partners. You will be accountable to hitting monthly qualified leads targets and collaborate with in-market partners to drive seat penetration of our SAAS solutions.


You will be responsible for the planning, implementation and execution of these programs in coordination with our Global Marketing team, and local agencies as appropriate.  These programs are designed to drive partner and end user engagement in European market and pipeline generation through multiple channels.


This role will drive both direct and indirect lead generation programs such as events, content syndication, online advertising, webinars, customer case studies, and channel enablement initiatives. Close alignment with the sales teams in understanding their needs and ensuring marketing programs are aligned to lead and pipeline generation (converting to sales results) is essential.


The right candidate will have experience marketing B2B software, with a strong background in customer acquisition strategies and relationship management.


Key Responsibilities


  • Manage and execute on lead generation programs to increase leads and enhance the quality of leads delivered to the sales team and channel
  • Build programs with the appropriate on-line and off-line mix such as events, tradeshows, search, social, direct mail, email, webinars, content syndication.
  • Localize campaigns to entice new prospects and motivate customers with the EU region
  • Ensure consistency with global brand messaging and voice
  • Work closely with EU Sales leadership
  • Manage and drive marketing enablement programs to ensure the channel is educated about our offerings
  • Manage external agencies
  • Manage campaign budgets and timelines


 Qualifications and Skills


  • Candidate must have at least five years of B2B marketing experience driving lead acquisition for Sales, and in-market product awareness
  • Fluent French is essential with a high degree of English
  • An understanding of the security and data protection industry is preferred but not essential
  • Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
  • Experience with a variety of marketing activities, including social, web, email marketing and webinars
  • Must be extremely well organized but need to be flexible to handle changes in priorities
  • Must have the ability and confidence to communicate marketing plans and successes internally to ensure coordination across channels
  • Experience with Marketo and Salesforce
  • Team management experience (this position will initially have 1 direct report)
  • Ability and willingness to travel within the assigned geography as required



At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer.


Our growing team is mapping the future of Information Management, and we continue to make new discoveries that expand its boundaries. Join us and be part of a winning team, where the opportunities for your career are limitless. 

From its innovative start as a research project by University of Waterloo professors in 1991, OpenText has grown into a global company with offices in more than 35 countries. Our high- performance culture has forged our growth and is an excellent fit for people looking to push themselves to learn and do more.

It’s our time to lead, and as part of our team, it will be your time too. Our continued growth will provide you the opportunity to explore, learn and chart an exciting career path while enjoying a good work-life balance. 

If you thrive in a dynamic work environment, there is always a new horizon to explore. We are proud to offer excellent benefits, challenging work and competitive financial rewards. 

Our employee programs prioritize employees’ well-being and that of their families. We offer a comprehensive benefit plan, education assistance, a wellness/fitness reimbursement and time off to volunteer. 

Social events 
With offices around the world and flexible work arrangements, OpenText strives to make sure all our employees feel connected. Teamwork extends to our social lives too from local social events to company-wide activities, we want our employees to take time to relax and have fun.  

Corporate Citizenship  
Corporate Citizenship is more than a program for us, it is engrained in our purpose, impact, and approach to doing business. Through numerous volunteer initiatives, we support education and innovation for global change.

Explore your career and your potential. Become an OpenText Voyager.

Apply now »